This is an excellent article from Entrepreneur magazine that talks about, in not too many words, why building a website needs to be done correctly and involving not just your marketing team, but also the rest of your organisation and arguably even more importantly, your users and customers.
For those in a tl;dr mood:
- Define a clear message that speaks to your audience.
- Identify the goals your users are looking to achieve with your website and build it around those objectives.
- Observe users accessing the website and quickly respond to this feedback with a flexible, responsive and iterative design process.
Read the full article by Jennifer Dopazo here - 3 Reasons Why Web Design Is the Domain of Your Entire Company
This also sums up how we build websites at Moogaloo - if you'd like to talk to us about how we can transform the online presence of your organisation, get in touch.